On Monday June 9th at the St Regis Hotel NYC, Mariah Carey held a press conference to announce her partnership with Kevin Liles former President of Def Jam Recordings and there new product GO N”SYDE beverages.
All Go N’Syde beverage bottles include an Augmented Reality integration platform. By holding any smartphone device up to a Go N’Syde bottle, customers will be able to access an entertainment network curated by Mariah Carey. Providing unprecedented access into Mariah’s world and treating viewers to a constantly evolving private experience, Go N’Syde blurs the lines between consumption, culture, entertainment – and reality.
Photography courtesy Sherridon Poyer.