North Carolina-raised, Grammy Award-winning, multiplatinum hip-hop artist J. Cole and his Dreamville team once again join forces with Rotation—the global hip-hop and R&B brand from Amazon Music—to present the exclusive livestream of the 2023 Dreamville Festival on Saturday, April 1 and Sunday, April 2.
As in years past, J. Cole has invited some of his favorite artists and collaborators to join him in his home state of North Carolina for one of the most anticipated music events of the year. Starting at 2 p.m. EDT each day, fans will be able to tune in to the Amazon Music channel on Twitch and Prime Video to watch their favorite artists perform throughout the day.
Saturday will be headlined by multiplatinum R&B global superstar Usher, with additional performances from Lil Durk, Ari Lennox, City Girls, Sean Paul, EARTHGANG, Jessie Reyez, and Key Glock, among others; while Sunday features one of the world’s biggest international superstars, Burna Boy, as well as a curated selection of artists like Summer Walker, J.I.D, GloRilla, Bas, Waka Flocka Flame, Mario, and many more.
To close out the 2023 edition of Dreamville Festival on Sunday night, J. Cole will welcome fellow international icon Drake to appear as a special guest during his headlining set on the festival’s main stage, as the two will perform a medley of hits from their chart-topping catalogs, which collectively have come to define the sound of a generation. Burna Boy will headline and close out the second stage on Sunday, prior to J. Cole and Drake ending the weekend activities on the festival’s main stage.
The expanded two-day event will also mark a rare reunion for Dreamville Records, as Cole is bringing together the entire music roster to perform at the weekend event—Ari Lennox, J.I.D, EARTHGANG, Bas, Cozz, Omen, and Lute.
Music journalist and Rotation Roundtable host Rob Markman, “R&B Rotation in DJ Mode” host Gia Peppers, and hip-hop industry veteran Wayno all return as the festival’s official livestream hosts. Viewers can tune in on Twitch and Prime Video to watch the trio interview artists and special guests live from the festival. Throughout the weekend, Dreamville will welcome over 100,000 fans in person across the weekend with millions able to watch at home in real-time, bringing the world closer to Dreamville than ever before with unprecedented live access.
“Dreamville Festival has made itself one of the biggest hip-hop moments of the year, and after last year’s incredible performances, we at Rotation knew we needed to stream the festival for fans around the world a second year running,”
said Tim Hinshaw,, head of hip-hop and R&B for Amazon Music.
“This year’s lineup in unparalleled, with icons like Usher, Burna Boy, Ari Lennox, Lil Durk, Summer Walker, GloRilla all coming together during one weekend. And J. Cole sharing the stage with Drake is one of those historic hip-hop moments that people will talk about for decades to come. Rotation is honored to bring this iconic collaboration to as many fans as possible.”
“Great to be back with our Amazon Music family as they help us broadcast this year’s Dreamville Festival to millions of fans worldwide,” said Adam Roy, Dreamville cofounder and Festival president.
ABOUT DREAMVILLE FESTIVAL:
Originally launched in 2018 in Raleigh, North Carolina, Dreamville Festival is an outdoor weekend music festival that returns each spring to the historic Dorothea Dix Park and serves as the Dreamville brand’s signature annual event for its fans worldwide.
With guests regularly traveling from across the globe and all 50 U.S. states to attend this highly curated festival experience featuring local culture, food, and art, as well as performances from some of the biggest names in music today, Dreamville Festival has quickly become one of the largest annual events in the state of North Carolina as well as one of today’s most popular artist-led music festivals in the world.
Having grown up in nearby Fayetteville, Dreamville founder J. Cole and his team look to use the festival as a continued opportunity to shine a light on the special place that helped shape him into the successful and creative artist he is today.
Founded by Grammy Award-winning and multi-platinum hip-hop artist J. Cole in 2007, the organization is home to Dreamville Records, a critically acclaimed and commercially successful record label distributed in partnership with Interscope Records. Dreamville Records is currently home to a variety of both established and up-and-coming music artists, including J. Cole, J.I.D, Ari Lennox, Bas, EARTHGANG, Cozz, Lute, and Omen.
Dreamville has now evolved into the modern multidisciplinary entertainment and media company, Dreamville Ventures, which serves as the parent company to the aforementioned record label, as well as Studios, Apparel, Impact, and Festival divisions. As a diversified cultural hub, Dreamville continues to cultivate and create music, content, live events, and fashion as well as compelling ad campaigns with the industry’s biggest brands.