Event Recap: Heverlee Belgian Lager Launch in #NYC @JorisBrams @HeverleeBeer

On March 9th, YRB attended the Herverlee Launch at the BXL East in New York City. Heverlee, an authentic Belgian lager whose recipe dates back to medieval times, is now available in select East Coast cities.



Heverlee was first crafted by the Park Abbey monks in Leuven, Belgium, and while other abbeys focused on darker, heavier ales, the Park Abbey monks pioneered a lighter, more refreshing lager type.


Looking to revive the traditional lager in modern times, master Brewer and Leuven native, Joris Brams has perfected the recipe and is thrilled to bring the refreshing Belgian Pils to U.S. shores.


“In Medieval Europe, the monks forged the way with beer, but their knowledge and craft was almost wiped out when brewing became commercial,” said Brams.


“The more I researched, the more I discovered how talented, and how important the monks were, particularly from the Park Abbey. I knew I’d found something special. Heverlee is a rediscovered original and I am very proud to see a quality Belgian beer re-emerge for a new audience after being all but lost for hundreds of years.


About Heverlee
Heverlee is a traditional Belgian-style lager created in association with the Abbey of the Order of Premontre, in Leuven, Belgium.
Inspired by the beers first brewed by the monks in medieval times, the brand was created by brewer Joris Brams in 2012.

To learn more about Heverlee visit: or like the brand on Facebook at or follow the brand on Twitter @HeverleeBeer.

Photo Credit: Sherridon Poyer

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