Premium global mobility provider, Volvo Car Canada, collaborates with iconic global fashion retailer, SSENSE to unveil a creative campaign shot by Canadian photographer, Norman Wong for the new fully electric Volvo EX30. The exclusive campaign imagery showcases the vehicle’s versatility, marrying the worlds of high fashion and best-in-class automotive with looks inspired by the endless possibilities the EX30 represents.
Featuring a diverse cast of talent spanning artists, designers, models and creators, the creative aims to imagine an SSENSE fashion carpool and seemingly infinite number of looks inspired by the EX30.
Talent includes Emmanuel Uddenberg, Dani Roche, Spencer Badu, Jeremy Joo, Isabel Okoro, Mich Mao, Lauren Armstrong, Josh McIntyre, Tre Akula, Austin Banks, David May and Jacqueline Ashton.
The fully electric Volvo EX30 is the newest addition to the brand’s lineup of premium vehicles and represents the intersection of thoughtful design and smart technology, brought to life in an elegant yet powerful EV.
The EX30 confidently distills Volvo’s Scandinavian design principles into a smaller, more concentrated package, without compromising on luxury. The refined interiors come in four unique interior room designs, each inspired by Swedish landscapes – Mist, Pine, Indigo, & breeze, while the sleek exteriors come in five colours inspired by the Scandinavian elements – Vapour Grey, Onyx Black, Moss Yellow, Crystal White, and Cloud Blue. These unique colours and design features come to life in the impossible number of SSENSE fashion looks.
“As a brand deeply rooted in innovation and design, we’re so proud to be collaborating with a likeminded partner like SSENSE,” said Aleiza Alerta, Director, Marketing & Communications at Volvo Car Canada. “The Volvo EX30 embodies Volvo Cars’ design values and we’re thrilled to see this come to life through Norman’s lens and the SSENSE team.”
The fully electric Volvo EX30 is the newest addition to the brand’s lineup of premium vehicles and represents the intersection of thoughtful design and smart technology, brought to life in an elegant yet powerful EV.
The EX30 confidently distills Volvo’s Scandinavian design principles into a smaller, more concentrated package, without compromising on luxury. The refined interiors come in four unique interior room designs, each inspired by Swedish landscapes – Mist, Pine, Indigo, & breeze, while the sleek exteriors come in five colours inspired by the Scandinavian elements – Vapour Grey, Onyx Black, Moss Yellow, Crystal White, and Cloud Blue. These unique colours and design features come to life in the impossible number of SSENSE fashion looks.
“As a brand deeply rooted in innovation and design, we’re so proud to be collaborating with a likeminded partner like SSENSE,” said Aleiza Alerta, Director, Marketing & Communications at Volvo Car Canada.
“The Volvo EX30 embodies Volvo Cars’ design values and we’re thrilled to see this come to life through Norman’s lens and the SSENSE team.”
Photos by: Volvo/SSENSE/Norman Wong
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