Ultimat Vodka presents Ultimat Aftermarket and Unveils The Social Life Audit

Photo Credit – WireImage for Ultimat Vodka

At the Ultimat Aftermarket party last night we learned about a Facebook app called Social Life Audit. Advertising Age has named Social Life Audit one of the top 10 best social media campaigns of the year. The app, which was unveiled by Ultimat Vodka, uses Facebook’s facial recognition API to calculate how much fun users are having in their photos as well as gender analysis to see if there is hookup potential. Using BlackBook’s database of 2.5 million hot spots the app cross-checks against Facebook check-ins to see if users are going to trendy places.


Check out Social Life Audit for yourself at

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