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Last night at the CORE: club in New York City, UGG Australia hosted an exclusive, one-night-only story-telling event to kick off their its Fall 2014 campaign entitled “This Is UGG.” The “This Is UGG” global campaign (a first of its kind for the company) focuses on how some of the smallest moments in our lives often end up becoming the most important in retrospect, featuring personal moments from various brand ambassadors including Tom Brady and Langley Fox.
To bring this theme to life, UGG worked with famed rap artist, Talib Kweli and performers Erin Barker and Adam Wade from The Moth, an acclaimed not-for-profit organization dedicated to the art and craft of storytelling, to create a unique story telling event celebrating the little moments in life that end up being the most important and impactful.
Talib Kweli, in the midst of his tour, headlined the evening’s performances by recounting a story when he was first coming up in the business while exploring the West Coast rap scene in 1995. He also recounted stories of how he tried to hold down jobs in the private sector (whether it was working at a Brooklyn book shop or trying his hand at being a stock broker), and ultimately committing to his lifelong goal of becoming a rapper during an all night cypher session in Washington Square Park in NYC after a particularly hard day at work.
