SW LOGO1 550x330 - #STYLEWATCH: PRVNC @PRVNCbrand

#STYLEWATCH: PRVNC @PRVNCbrand

YEAR OF INCEPTION: 

PRVNC was founded in 2013 by Isaiah Morrisey.

The brand name is PRVNC (pronounced Province). The first definition of the word is a region or area of an empire. The second is a common idea shared by group of like-minded people. So this is what we’re trying to create – ‘an empire that’s built upon a common idea shared by a group of people.

I’ve chosen to make all (mostly all) pieces in all black. We as people have been told for so long that black is “evil” or has a negative connotation. I have the vision to crush that ideology and make black beautiful.

To make it shine and be boastful to where one sees it in a positive light. (As well as the brand)

prvnc - #STYLEWATCH: PRVNC @PRVNCbrand

The logo was designed to reflect the aspect of a male most can relate to but also exude a sense of style.

APPAREL CATEGORY:

Lifestyle

WHAT IS THE THEME OF THE CURRENT COLLECTION?

Home.

WHAT IS THE BRAND’S CUSTOMER?

No specific demographic. Anyone that enjoys the “cooler” side of lifestyle products they normally use.

WHAT SETS YOU APART FROM THE REST?

We try to focus in on the details. Although you can purchase lifestyle products from anywhere, we intend on catering to those that want the “slick” design or the “dope” look to an average piece. And being that almost all our pieces sustain our black theme, this aspect definitely allows us to create our own prints in the sand and not follow in others

IMG 0293 540x719 - #STYLEWATCH: PRVNC @PRVNCbrand

IMG 0294 540x720 - #STYLEWATCH: PRVNC @PRVNCbrand

FullSizeRender 540x535 - #STYLEWATCH: PRVNC @PRVNCbrand

For more information visit PRVNC.com

 

About YRB

shepardfairey 850x1024 70x70 - #STYLEWATCH: PRVNC @PRVNCbrand

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