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YEAR OF INCEPTION:
December 2015.
I met Creative Director Mykel C. Smith through Instagram looking to intern with him.
He has been in the industry for at least 20 years and upon meeting him , I showed him my work at that time, which was just a hoodie that I had designed and he was floored.
From there he agreed to take me under his wing and mentor me. We had a sale and press event at the AKA HOTEL PENTHOUSES. I sold out at $100 a pop and we received some really great press.
The rest is history as they say ….
APPAREL CATEGORY:
Chic Ready to wear Mens Wear
THEME OF CURRENT COLLECTION:
Flavors of Ninety’s Pop / Rap and the Amalfi Coast
BRAND’S CUSTOMER:
We are looking forward to dressing young fashion forward individuals and rising stars.
Its a very young brand that crosses all demographics: models , sports figures , celebrities and your average college kid that likes to dress in a nice way to feel separate but inclusive.
What sets you apart from the rest?
We are affordable with a luxury feel. The patterns , the colors , the way we design with pocket zippers, just has a simple wow factor. I don’t think about it when I am designing , I really don’t design for myself. At first it started that way and now just see what is needed and I design that way or what inspires me it might be a color , or even a twig on the street . I just want our clients to feel special when they wear our designs.
Photos by: Joshua Scott
For more information visit MurrayWest.com
