#STYLEWATCH: KYNSHO by George Crichlow #crossovercowl

KYNSHO.

Kynsho means in pursuit of personal progress in Zen Buddhism. It is the moment when we become aware of our true calling in life, and spend every waking moment to realize our full potential.

Our ambition with Kynsho is to design the accessories to help people realize their full potential.

1. YEAR OF INCEPTION: 

2018

2. APPAREL CATEGORY:

Mens, Accessories

 

3. THEME OF CURRENT COLLECTION: 
Less is more. 

4. BRAND’S CUSTOMER: 
Founders and Makers – people who move with purpose.
These people don’t want to think about what they wear, but rather what they do.

 

Specific People:

The Minimalist – people who are willing to pay more for less (uniforms)

The Expressionist – people who are willing to pay more for options.

5. What sets you apart from the rest?

We utilize Zen Buddhist principle to rethink the intent of men’s accessories.

 

For additional information please visit KYNSHO.com