SW LOGO1 550x330 - #STYLEWATCH: Converse All Star Pro BB @converse

#STYLEWATCH: Converse All Star Pro BB @converse

For more than 100 years, Converse has been synonymous with basketball.

ASPBB 1464 540x404 - #STYLEWATCH: Converse All Star Pro BB @converse

In 1917, the company, then based in Malden, Massachusetts, introduced the Non-Skid, one of the first shoes specifically designed for the sport. Five years later, Converse hosted the first basketball clinic in North Carolina. It was led by Chuck Taylor, a Converse salesman and coach, who was instrumental in spreading the sport’s fundamentals across the country (and effectively kick-starting grassroots hoops).

cf 540x540 - #STYLEWATCH: Converse All Star Pro BB @converse

The brand sponsored its first women’s team in 1924, and in 1934, Taylor’s name was added to Converse’s flagship basketball shoe, by then renamed the All Star, making him the game’s first signature athlete.

ASPBB 1340 540x404 - #STYLEWATCH: Converse All Star Pro BB @converse

Converse led a series of other firsts, ranging from sponsoring Team USA basketball (beginning in 1936 and ending in 1988) to outfitting participants in the first collegiate championship game in 1939.

ASPBB 1303 540x404 - #STYLEWATCH: Converse All Star Pro BB @converse

In the decades that followed, seminal performances in Converse include the first 100-point game in 1962, Julius Erving’s “the scoop” on May 11, 1980, and countless titles at all levels through the ’80s ’90s and 2000s.

CONVERSE ALL STAR PRO BB HERO 540x403 - #STYLEWATCH: Converse All Star Pro BB @converse

The Converse All Star Pro BB synthesizes this history and utilizes the latest in NIKE, Inc., innovation to form a simple silhouette that articulates Converse’s future-familiar design ethos. The intent is a minimal feel (its lightweight and close to the court) with maximum performance (achieved by great lockdown and responsive cushioning).

The All Star Pro BB will release in May 2019.

To learn more visit converse.com/basketball

About YRB

shepardfairey 850x1024 70x70 - #STYLEWATCH: Converse All Star Pro BB @converse

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.