Roark Presents ‘Wind’ – A Film Showcasing Roark’s Spring/Summer ’12 ‘Flight’ Collection

Shot at Roark’s downtown LA compound , “Wind” is a captivating short film that showcases the brands Spring/Summer 2012 collection titled “Flight.” The film was shot by award winning Director/Editor Michael Rothman who explains the concept behind the short as illustrating “the struggle and grace that comes with personal growth, the willingness to accept challenges and do what it takes to overcome them. The film is a reminder that the struggle to overcome obstacles is not only an individual one, but a collective one which unites us in our humanity – I feel it personifies all that is true about Roark and the collective behind the label.  The product flows as though models are in mid-air, weightless, sometimes in freefall trying to maintain equilibrium.”

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