Dr. Dre, Jimmy Iovine And Luke Wood Launch The Beats By Dr. Dre Pill At The Beats Store In Soho, NY

NEW YORK, NY – OCTOBER 16: Luke Wood, Jimmy Iovine and Dr. Dre launch the Beats by Dr. Dre Pill at the Beats Store in Soho, NY on October 16, 2012 in New York City. (Photo by Kevin Mazur/WireImage for Beats By Dr. Dre)