YRB Magazine Shareholders in The Culture. Invest With Us! ™
Monster, the world leader in high-performance personal audio, teamed up with Spike TV’s “Hire A Vet” pro social campaign to launch a special camouflage Monster DNA™ headphone on Veterans Day.
Exclusively sold at Best Buy stores beginning November 12, the headphones sport the exact military digital camouflage design worn by our troops. A portion of the proceeds from all sales of the limited edition Monster DNA™ Camo headphones will go to three worthy institutions partnering with the “Hire A Vet” campaign, including The Wounded Warrior Project, IAVA, and Got Your 6. Each of these institutions supports the brave men and women defending our country.
“We are thrilled to partner with Monster and Best Buy to raise money and awareness for the major problem of unemployment facing America’s heroes,” said Kevin Kay, Spike TV President. “We know that these men and women are some of the best trained, most dedicated leaders and teammates this nation has to offer and hiring them isn't just good for the country, it's good for business.”
Head Monster Noel Lee noted: “Monster is a family owned company, and giving back to the communities in which we do business has always been part of our DNA. That’s why everyone here is very proud to show our support for America’s veteran servicemen and women with this special edition of our new Monster DNA™ headphones. We’re especially thrilled to be able to lend our support for such a great initiative as Hire A Vet. With so many veterans returning from overseas, as well as all those who have served their country proudly here at home, Monster is honored to offer this gesture of our gratitude, and to give all music lovers an opportunity to express their own pride and gratitude while enjoying terrific sound quality and style.”
In September, Viacom and Monster announced a global alliance for the launch of a new audio brand, Monster DNA™. More than just a headphone, Monster DNA™ serves today's music listener and music artists with a focus on music sharing, music community, and social awareness reaching the music entertainment community globally through an exclusive integrated campaign across Viacom music and entertainment brands.
Featuring a distinctive “not-round, not-oval,” but totally new, bold and striking triangular shape, Monster DNA™ are a bold, clear and iconic expression of the shape of things to come, providing music listeners Pure Monster Sound™ that’s as powerful and striking as the bold design of the headphone itself.
