Today it was announced that fashion icon Jean Paul Gaultier has been appointed the role of Creative Director at Diet Coke. In correlation with the partnership Diet Coke and Jean Paul Gaultier have created a series of three short films entitled “The Night & Day Serial Designer,” which will launch on the Diet Coke Youtube channel for three consecutive days – today March 8, Friday 9 and Saturday the 10. The campaign themed ‘Night & Day’ pays homage to many of Gaultier’s famous collections and will run throughout 2012. Gaultier will be creating a limited edition collection of show-stopping bottles and cans as well as developing online content, retail concepts and ad campaigns across Europe.
Official image of Jean Paul Gaultier by Stephane Sednaoui