image004 - Event Recap:BAJA EAST  X #MINIONS Capsule Collection #ss17 @bajaeast @RaeSremmurd @TeyanaTaylor @ImanShumpert @NaomiCampbell #NYFW #fashionweek

Event Recap:BAJA EAST X #MINIONS Capsule Collection #ss17 @bajaeast @RaeSremmurd @TeyanaTaylor @ImanShumpert @NaomiCampbell #NYFW #fashionweek

 Baja East, a globally inspired luxury brand based in New York City and designed by Scott Studenberg and John Targon, celebrated the debut of the Baja East x Minions capsule collection showcased during the SS17 collection runway show at New York Fashion Week on September 9th 2016.

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The collection includes the brand’s signature prints, luxury fabrics and elevated silhouettes.   The party featured a “see now, buy now” component, marking the launch of the collection on Baja-East.com as well as a merchandise truck onsite, decorated with plush stuffed minions.

BFA 17184 2149539 540x385 - Event Recap:BAJA EAST  X #MINIONS Capsule Collection #ss17 @bajaeast @RaeSremmurd @TeyanaTaylor @ImanShumpert @NaomiCampbell #NYFW #fashionweek

BFA 17176 2147816 1 540x360 - Event Recap:BAJA EAST  X #MINIONS Capsule Collection #ss17 @bajaeast @RaeSremmurd @TeyanaTaylor @ImanShumpert @NaomiCampbell #NYFW #fashionweek

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Rae Sremmurd performed all their hits to a packed crowd on the roof of the venue, with a surprise performance by fellow rapperD.R.A.M., followed by a DJ set by Aluna GeorgeTeyana Taylor and fiancé Iman Shumpert posed playfully at the Minions branded selfie station while Chanel Iman and Jamie Chung snapped pictures for Instagram.

BFA 17176 2148226 1 540x360 - Event Recap:BAJA EAST  X #MINIONS Capsule Collection #ss17 @bajaeast @RaeSremmurd @TeyanaTaylor @ImanShumpert @NaomiCampbell #NYFW #fashionweek

BFA 17184 2149607 540x359 - Event Recap:BAJA EAST  X #MINIONS Capsule Collection #ss17 @bajaeast @RaeSremmurd @TeyanaTaylor @ImanShumpert @NaomiCampbell #NYFW #fashionweek

image007 1 540x385 - Event Recap:BAJA EAST  X #MINIONS Capsule Collection #ss17 @bajaeast @RaeSremmurd @TeyanaTaylor @ImanShumpert @NaomiCampbell #NYFW #fashionweek

BFA 17184 2149298 540x359 - Event Recap:BAJA EAST  X #MINIONS Capsule Collection #ss17 @bajaeast @RaeSremmurd @TeyanaTaylor @ImanShumpert @NaomiCampbell #NYFW #fashionweek

BFA 17176 2148203 540x808 - Event Recap:BAJA EAST  X #MINIONS Capsule Collection #ss17 @bajaeast @RaeSremmurd @TeyanaTaylor @ImanShumpert @NaomiCampbell #NYFW #fashionweek

BFA 17184 2149349 540x385 - Event Recap:BAJA EAST  X #MINIONS Capsule Collection #ss17 @bajaeast @RaeSremmurd @TeyanaTaylor @ImanShumpert @NaomiCampbell #NYFW #fashionweek

BFA 17176 2147838 540x360 - Event Recap:BAJA EAST  X #MINIONS Capsule Collection #ss17 @bajaeast @RaeSremmurd @TeyanaTaylor @ImanShumpert @NaomiCampbell #NYFW #fashionweek

BFA 17184 2149510 540x385 - Event Recap:BAJA EAST  X #MINIONS Capsule Collection #ss17 @bajaeast @RaeSremmurd @TeyanaTaylor @ImanShumpert @NaomiCampbell #NYFW #fashionweek

BFA 17184 2149528 540x385 - Event Recap:BAJA EAST  X #MINIONS Capsule Collection #ss17 @bajaeast @RaeSremmurd @TeyanaTaylor @ImanShumpert @NaomiCampbell #NYFW #fashionweek

BFA 17184 2149352 540x385 - Event Recap:BAJA EAST  X #MINIONS Capsule Collection #ss17 @bajaeast @RaeSremmurd @TeyanaTaylor @ImanShumpert @NaomiCampbell #NYFW #fashionweek

BFA 17184 2149347 540x359 - Event Recap:BAJA EAST  X #MINIONS Capsule Collection #ss17 @bajaeast @RaeSremmurd @TeyanaTaylor @ImanShumpert @NaomiCampbell #NYFW #fashionweek

 

BFA 17184 2149501 540x359 - Event Recap:BAJA EAST  X #MINIONS Capsule Collection #ss17 @bajaeast @RaeSremmurd @TeyanaTaylor @ImanShumpert @NaomiCampbell #NYFW #fashionweek

Supermodel Naomi Campbell congratulated designers Scott Studenberg and John Targon while taking photos to celebrate the success of the show. Other guests enjoyed a Samsung 360 Photobooth while the Minions characters made a special appearance at the party.

 

 

 

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