EVENT RECAP: YesAnd Launches at FIVESTORY with an Immersive Organic Event Experience

On November 11, 2021, YesAnd hosted an immersive organic experience to celebrate their partnership with iconic retailer FIVESTORY at their Madison Avenue location in New York City.

The date was no coincidence, as 11 is a staple in the YesAnd brand. Meaning alignment, balance, and recognizing the power of co-creation, echoing the notion that we are stronger together than we are apart.

DJ Jordan Emanuel set the mood with her mixes, while guests like Fern Mallis, Alicia Quarles, Chris Lavish, and Khrystyana Kazakova mingled with YesAnd founder Marci Zaroff and FIVESTORY founder Karen Murray.

Guests were able to get up close and personal with the new organic knits available in the fall YesAnd collection. This is the first time consumers can touch + feel the product before buying the otherwise digitally native brand. The event also featured vegan bites from Charley St., organic wine and champagne, and organic, wellness-based VIP gift bags.

The night also included a fireside chat where Marci and Karen spoke about their partnership, the importance of keeping style in sustainable fashion.

Marci’s goal is to “look good, feel good, and do good, at the same time.”

Photos by: Brendon Cook for BFA

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