Photo Credit: Brian Ach (AP Images for Jordan Brand)
Last night, with the help of his Jordan brand team, NY Knicks’ Carmelo Anthony launched his newest sneaker, the Melo M8. The celebration took over The Big Apple’s West Side Highway at Pier 54 on the Hudson River, showcasing the shoe for all the sneakerheads that were out in full force. With the already magical view came a production that included food trucks, games, water projections and support from fellow ballers, Chris Paul and Maya Moore. Adding to the night were performances by the legendary Nas and Hot 97’s Angie Martinez.