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On March 9, 2018 YRB attended an event by LUXEYE Optical hosted MASSADA Eyewear at their Bedford Avenue boutique in Brooklyn, New York City.
An independent European eyewear brand focused on the merging of art, fashion and functionality – MASSADA focuses on deep curiosity and consideration for the world.
The founders love art. Kate and Chris are personally involved in every aspect of artistic directions taken within company.
During the event, the brand shared it’s inspirations for the tremendous and meticulously designed assortment of frames, along with it’s newest campaign thats includes vinyl record albums, a reimagining of The Garden of Earthly Delights by Hieronymus Bosch, a brilliantly illustrated comic book called Covert Action and a short film that documents the manufacturing process in Japan directed by Michael Slavens.
MASSADA goes into the subconscious, achieving haute couture extravagance through culture, content, dialogue, idealism, reflection and of course design.
The brand is now be available at LUXEYE Optical stores and will be distributed throughout the US by Brooklyn Spectacles, a sister company to Jenny Ma’s LUXEYE Optical.
