On January 28, 2014 YRB braved the cold NYC weather to celebrate he launch of PANATEA — the newest health and lifestyle-driven matcha green tea to hit the beverage/tea market — co-founders and New Yorkers David Mandelbaum and Jessica Lloyd hosted an underground tea party at NYC hotspot MaisonO.
VIP guests, including Harley Viera-Newton, Becka Diamond and the DJ duo The Misshapes, who also performed, sipped PANATEA and enjoyed Ty Ku speciality cocktails before dressing up and posing for photos in the on-site Photo Booth.
Also on-hand for last night’s fete was PANATEA’s expert Tea Master, Souheki, who led a traditional tea ceremony and matcha education for those looking to learn more about the wonders of PANATEA and matcha green tea.
RT @YRBMAGAZINE: Event Recap: launch of Panatea @panateagreen #matamovement: On January 28, 2014 YRB braved the cold NYC weath… http://t…