On March 22, 2018 , YRB attended the JennAir UNBOUND event to launch their campaign Bound By Nothing a creative mission to reinvigorate luxury audiences as part of the 2018 Architectural Digest Design Show in New York City.
The event took place at Capitale and was hosted by Hannah Rad featuring music by Brendan Fallis, DJ Clark Kent, DJ Mars , DJ Brazilia with a surprise performance by legendary hiphop artist NAS.
Guest enjoyed a full open bar , passed hors d’oeuvres and were able to see the new collection of luxury appliances.
“This uniform interpretation of modern luxury lacks inspiration and inhibits personal expression. JennAir exists, more than ever before, to empower designers and tastemakers to bury these blind conventions and give new life to luxury rooted in confident, bespoke, earned and exclusive tenets.”
Photos by Ilya S. Savenok & Bennett Raglin/Getty Images for Jenn-Air
Defying physics with the invention of downdraft ventilation, Lou Jenn forged the path to an open concept and changed the kitchen forever. Founded in that progress, JennAir fearlessly carries his torch — hell-bent on burning down the tired conventions of luxury. JennAir crafts distinctive luxury kitchen appliances that push form and function to transform spaces. With exceptional performance, masterful execution and provocative design, JennAir offerings are powerful, yet bespoke to individual tastes, shattering norms to deliver the progress that today’s luxury consumer deserves.