Ford Motor Company celebrated the July Fourth weekend in New Orleans as part of the annual ESSENCE Festival®. As exclusive automotive sponsor for the ninth consecutive year, Ford provided attendees the opportunity to get up close and personal with its latest lineup of vehicles, including the all-new 2018 Ford Expedition and 2018 Ford F-150.
Marking 23 years, ESSENCE Festival continues to be a cultural celebration mixing empowerment, family and music into one fun-filled weekend. The event gives Ford the opportunity to demonstrate the company’s go further brand promise, showcase its latest vehicle lineup and interact with consumers.
“Creating memories and reconnecting friends young and old, ESSENCE Festival is a destination event in a family-friendly environment, so it made perfect sense to have the all-new 2018 Ford Expedition on display,” said Raj Register, Ford Multicultural Communications Manager. “With our theme “Summer Friends,” our near-10-year partnership with ESSENCE continues to provide us the opportunity to connect with the African American community summer after summer.”
The all-new Ford Expedition – the smartest, most capable and most adaptable Expedition ever – provides families generous space, connectivity and innovative technology for their next adventure.
Festivalgoers had the opportunity to register to test drive the newest vehicles in the Ford lineup, including the 2017 Ford Explorer, 2017 Ford Escape and 2017 Ford Fusion. One lucky registrant was presented keys to a brand-new 2018 Ford Mustang on Sunday by Register and comedienne and daytime talk show host Loni Love.
Ford’s commitment to go further in communities was amplified by the presence of Ford Warriors in Pink on Friday. Ford Warriors in Pink donated $20 for the first 250 test drives to the Young Survival Coalition. The donation added to the more than $133 million Ford Warriors in Pink has contributed to support the fight against breast cancer and #MoreGoodDays.
ESSENCE Festival delivered yet another star-studded lineup this year, with Ford hosting some of today’s hottest chart-topping talent at the Superdome lounge all weekend, including Jhene Aiko, Yuna, Ro James and others. Legendary singer Chaka Khan debuted the world premiere of her latest single during her live interview with SiriusXM from the Ford booth at Ernest N. Morial Convention Center. The cast of Girls Trip including Queen Latifah, Jada Pinkett Smith, Regina Hall and Tiffany Haddish were also spotted onstage at the Ford booth.
Catch up on all the fun Ford and ESSENCE Festival attendees had this past weekend by following #MyFordFam and #ESSENCEFest. Check out Ford’s latest digital campaign with Loni Love athttp://www.youtube.com/watch?
Photos by: Frank Micelotta/PictureGroup
About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 202,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visitwww.corporate.ford.com.