Screen Shot 2018 09 20 at 12.19.06 PM 620x330 - Event Recap: FASHINNOVATION @Fashinnovation_ @OpenStyleLab @RajeeAerie @ryanleslie @Madeline_Stuart @hickies #nyfw

Event Recap: FASHINNOVATION @Fashinnovation_ @OpenStyleLab @RajeeAerie @ryanleslie @Madeline_Stuart @hickies #nyfw

On September 12th, 2018, YRB attended the launch of FASHINNOVATION during New York Fashion Week – hundreds of people (via live streaming and present) had the chance to listen in on panel discussions by speakers which included: NASAFITIBMRyan LeslieArwa Alammari – Ambassador of the Arab Fashion CouncilDavid Meltzer (host of the start-up pitch competition), VP of the State of New YorkLiz Bacelar (founder of Decoded Fashion), Timo WeilandKatherine Keating and Oskar Metsavaht of Osklen.

Rajee Aerie Aerie disability campaign model Madeline Stuart Australian model with down syndrome Christina Mallon director of Open Style Lab 540x810 - Event Recap: FASHINNOVATION @Fashinnovation_ @OpenStyleLab @RajeeAerie @ryanleslie @Madeline_Stuart @hickies #nyfw

Start Up Pitch Judges David Meltzer Jenn Gustetic of NASA Nico Del Pino of Endeavor Global Pravina Raghavan of State of New York 540x360 - Event Recap: FASHINNOVATION @Fashinnovation_ @OpenStyleLab @RajeeAerie @ryanleslie @Madeline_Stuart @hickies #nyfw

Timo Weiland 540x360 - Event Recap: FASHINNOVATION @Fashinnovation_ @OpenStyleLab @RajeeAerie @ryanleslie @Madeline_Stuart @hickies #nyfw

Awar Alammari Ambassador of the Arab Fashion Council 540x810 - Event Recap: FASHINNOVATION @Fashinnovation_ @OpenStyleLab @RajeeAerie @ryanleslie @Madeline_Stuart @hickies #nyfw

Ryan Leslie on panel with Jon Harari of WindowsWear 540x360 - Event Recap: FASHINNOVATION @Fashinnovation_ @OpenStyleLab @RajeeAerie @ryanleslie @Madeline_Stuart @hickies #nyfw

Karl Haller of IBM Michael Ferraro of FIT 540x360 - Event Recap: FASHINNOVATION @Fashinnovation_ @OpenStyleLab @RajeeAerie @ryanleslie @Madeline_Stuart @hickies #nyfw

A fashion installation was presented by Layana Aguilar (Project Runway designer).

Fashion Presentation by Layana Aguilar 540x360 - Event Recap: FASHINNOVATION @Fashinnovation_ @OpenStyleLab @RajeeAerie @ryanleslie @Madeline_Stuart @hickies #nyfw

Performances by Heather LaRose and Ezinma (Lil Ezi) – violinist for Beyonce – entertained the guests.

Heather LaRose closing performance 540x810 - Event Recap: FASHINNOVATION @Fashinnovation_ @OpenStyleLab @RajeeAerie @ryanleslie @Madeline_Stuart @hickies #nyfw

Ezinma Lil Ezi Violinist Performer 540x810 - Event Recap: FASHINNOVATION @Fashinnovation_ @OpenStyleLab @RajeeAerie @ryanleslie @Madeline_Stuart @hickies #nyfw

A piece of art was created throughout the event by street artist/creative director Jason Naylor – in which proceeds (through a current online auction), will be donated to Open Style Lab.

Street Artist Creative Director Jason Naylor with paintling made live at event 540x540 - Event Recap: FASHINNOVATION @Fashinnovation_ @OpenStyleLab @RajeeAerie @ryanleslie @Madeline_Stuart @hickies #nyfw


The event connected the fashion, technology & entertainment industries through thought provoking conversations, thus inspiring the entrepreneurial mindset.

FASHINNOVATION when founded by husband/wife – Marcelo & Jordana Guimaraes – was originally put together as an event: an idea which started in June of 2018.

Marcelo Jordana Guimaraes Founders of FASHINNOVATION 540x810 - Event Recap: FASHINNOVATION @Fashinnovation_ @OpenStyleLab @RajeeAerie @ryanleslie @Madeline_Stuart @hickies #nyfw

Throughout the planning & execution with a simple email speaking of the concept, they garnered the attention of C levels of many organizations, including: Samsung, Diane Von Furstenberg, Fergie, Louis Vuitton, Google and CFDA. In just a month’s time, this dynamic duo brought on board over 30 speakers as confirmed participants.

“It was then that we realized that FASHINNOVATION was not just a once off event, however, a business. Through positive responses to our emails, we saw that there was an empty void that needed to be filled – which was the connectivity through simple conversation of entrepreneurs and start-ups in the two worlds: fashion & technology. New York Fashion Week is an iconic time internationally, where you get to see the aesthetics behind the collections on the runway. However, understanding the WHY/HOW is just as relevant” said founder Marcelo Guimaraes.

FASHINNOVATION is now on the way to becoming an International multimedia fashion-tech platform, in which the conversations that took place at the launch and events to follow, continue – via video content, podcast, blogs, etc.

“Technology is changing fashion through innovation. “

From how clothes are used, to how they are made, computing power is reshaping the industry – AI technology, NASA inspired textiles, GOOGLE engineered jackets, sustainable materials, etc. FASHINNOVATION will be facilitating conversations between fashion & technology through cutting edge content, so that we keep evolving” says Co-Founder Jordana Guimaraes.

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