Event Recap: FASHINNOVATION @Fashinnovation_ @OpenStyleLab @RajeeAerie @ryanleslie @Madeline_Stuart @hickies #nyfw

On September 12th, 2018, YRB attended the launch of FASHINNOVATION during New York Fashion Week – hundreds of people (via live streaming and present) had the chance to listen in on panel discussions by speakers which included: NASAFITIBMRyan LeslieArwa Alammari – Ambassador of the Arab Fashion CouncilDavid Meltzer (host of the start-up pitch competition), VP of the State of New YorkLiz Bacelar (founder of Decoded Fashion), Timo WeilandKatherine Keating and Oskar Metsavaht of Osklen.

A fashion installation was presented by Layana Aguilar (Project Runway designer).

Performances by Heather LaRose and Ezinma (Lil Ezi) – violinist for Beyonce – entertained the guests.

A piece of art was created throughout the event by street artist/creative director Jason Naylor – in which proceeds (through a current online auction), will be donated to Open Style Lab.


The event connected the fashion, technology & entertainment industries through thought provoking conversations, thus inspiring the entrepreneurial mindset.

FASHINNOVATION when founded by husband/wife – Marcelo & Jordana Guimaraes – was originally put together as an event: an idea which started in June of 2018.

Throughout the planning & execution with a simple email speaking of the concept, they garnered the attention of C levels of many organizations, including: Samsung, Diane Von Furstenberg, Fergie, Louis Vuitton, Google and CFDA. In just a month’s time, this dynamic duo brought on board over 30 speakers as confirmed participants.

“It was then that we realized that FASHINNOVATION was not just a once off event, however, a business. Through positive responses to our emails, we saw that there was an empty void that needed to be filled – which was the connectivity through simple conversation of entrepreneurs and start-ups in the two worlds: fashion & technology. New York Fashion Week is an iconic time internationally, where you get to see the aesthetics behind the collections on the runway. However, understanding the WHY/HOW is just as relevant” said founder Marcelo Guimaraes.

FASHINNOVATION is now on the way to becoming an International multimedia fashion-tech platform, in which the conversations that took place at the launch and events to follow, continue – via video content, podcast, blogs, etc.

“Technology is changing fashion through innovation. “

From how clothes are used, to how they are made, computing power is reshaping the industry – AI technology, NASA inspired textiles, GOOGLE engineered jackets, sustainable materials, etc. FASHINNOVATION will be facilitating conversations between fashion & technology through cutting edge content, so that we keep evolving” says Co-Founder Jordana Guimaraes.

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