Event Recap: FANCY Holiday Pop Up Shop and Performance Space Opening @fancy ‏@therealmikedean @therealmikedean @trvisXX @LifeOfDesiigner @OGCHASEB @thejuelzsantana @tLclothin @asapferg #FancyRunUp16

 Fancy.com, the destination for consumers to discover and buy amazing goods curated by a global community, previewed its holiday pop-up shop and performance space, The Run Up, at 461 West 14th Street in New York City

Guests including Trey Songz and Kevin Liles were treated to surprise performances by Cam’ron and Big Baby Dram and Grammy nominated Producer Mike Dean and A$AP Ferg both launched their merchandise lines.

Day two brought surprise performances from Desiigner, Juelz Santana and Ingrid alongside DJ sets from Travis Scott and Chase B.

This weekend will bring even more surprises as Ryan Leslie, A$AP Ferg, The Skins, Flatbush Zombies and other surprise guests are expected to take the stage. Grammy nominated Producer Mike Dean and A$AP Ferg both launched their merchandise lines at The Run Up, so shoppers can be the first to buy merchandise from M.W.A. and Traplord, respectively.

Open December 8th through December 11th, the 25,000 square foot space builds upon the success of the Fancy digital brand by creating a real-world experience featuring Fancy’s fresh and progressive take on retail. With more than 40 celebrated and emerging brands participating, an eclectic array of carefully selected products is being offered along with a series of events, private dinners and live performances. Tesla will provide test drives and courtesy transportation vehicles for industry attendees.

The Run Up features a gifting suite with Apple Pay and Square, an on-site coffee bar hosted by Califia Farms, liquor tastings by Concha y Toro, 1800 Tequila, Grand Marnier and a performance center built by Guitar Center which will host each evening’s performances. The event space has been outfitted by renowned furniture start-up, Grey Cork. Fancy.com will work with Virgin Unite presenting Oceans Unite as its strategic non-profit partner who will be presenting custom products designed by Sir Richard Branson.

Perfect for the holiday shopping season – guests can shop everything from contemporary fashions from some of today’s most interesting brands, including Drifter, Oxosi, RYU – Respect Your Universe to jewelry from IF & Co., jeweler to your favorite celebrities. In addition, The Run Up will feature home goods to spice up your living space, including digital art from Depict, Moscow Copper’s original hammered copper goods, Hovercam’s real-time video projection cameras or some fresh ‘smell-good’ from The Fragrance Group.

With more than 40 brands on-site, there’s something for anybody on your list…but most importantly, for yourself!

The Run Up is open daily through Dec. 11, from 11am – 8pm.