On August 1st. 2016 YRB attended a press preview of a limited edition shopping experience assumedly named “Future Hive” in partnership with online social shopping site, Fancy.com and the rapper Future.
The ultra-stylish boutique shop is open for business from August 2nd – August 8th, tucked within the heart of New York’s SoHo district at 76 Wooster Street New York, NY 10012. The Future Hive will feature the latest collection from Future’s respective clothing line, “FreeBandz Clothing,” as well as affiliated streetwear and lifestyle brand, “Cease & Desist.”
In addition to those cultural namesakes, the Future Hive will be offering exclusive peaks at the latest collaborative collections from both John Varvatos and Moreca. For more information, please visit: www.FreeBandz.comor www.Fancy.com
“It’s a thrill to work with Future and his creative director, Fred Foster on his retail concepts and to see a little bit of their creative process first hand while collaborating with our terrific partners”says Fancy Founder & CEO, Joe Einhorn. Most of all we are excited for the fans who will be able to get their hands on these awesome limited edition goods.”
The John Varvatos Collection will be offering custom artist designed leather jackets and more.The Moreca Collection will be offering a one-of-a-kind exclusive “Future” embroider Luxury Weekender Bag as well as customized card holders and more. The Cease & Desist Collection will be featured as a summer capsule a line endorsed “Fire & Desire.” The Fire & Desire collection will be available exclusively at the pop-up shop. In addition to the featured collections, the “Future Hive” will also showcase various exclusive and limited edition lifestyle brands for retail.
Future has undeniably dubbed himself as one of rap culture’s leading and most influential voices, proving such by covering the 57th issue of Mass Appeal who states – “The galactic sound Future created now dominates hip hop and pop culture. Today, he’s a certified rock star, but Future Hendrix had to beat tall odds in the streets and the music industry to become the King of Atlanta.” Future’s latest album release EVOL and mixtape release Purple Reign come fresh off the heels from Future’s vigorous year end, releasing a slew of mixtapes including “Beast Mode”,“Monster”, and “56 Nights” – skyrocketing to a Billboard #1 album with the release of DS2 (Dirty Sprite 2) and ending the year virally in conjunction with Drake by releasing What a Time to Be Alive. Never slowing down, Future surprised fans with the unexpected release of his ever popular 2016 mixtape “Purple Reign” – all leading up to his third label LP release, EVOL.
People shop on FANCY to discover and buy amazing things from around the world. Social features like in-app messaging, wish lists, easy sharing tools, influencer articles and an activity feed let users engage with friends, products, and the merchants behind those products in new and innovative ways.