deadmau5 - Event Recap: deadmau5 Pop-Up Shop  powered by FANCY.com @deadmau5 @fancy #nyc

Event Recap: deadmau5 Pop-Up Shop powered by FANCY.com @deadmau5 @fancy #nyc

FANCY.com, the destination for consumers to discover and buy amazing goods curated by a global community, just closed the doors to ‘a lot of stuff in a store,’ a pop-up shop retail experience with famed DJ/Producer deadmau5.

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Built around deadmua5’s sold out run of shows at Hammerstein Ballroom, the retail space featured many cool and unique specialty items, such as limited edition deadmau5 x Ron English vinyl toys, an installation of deadmau5’s personal collection of mau5heads and brand new merchandise.

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More than just ‘lots of stuff in a store,’ the retail experience will reflected the light, sound and energy that are synonymous with deadmau5’s shows. Kef Speakers powered the auditory experience – playing deadmau5’s W:/2016ALBUM/ studio album throughout the space on their Hi-Fidelity, studio quality Blade Speakers.

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Nanoleaf’s modular lighting panels created a fun photo wall, shaped like the iconic deadmau5 logo, while fans streamed deadmau5 music catalogue on Wearhaus’ new social, connected and wireless headphones.

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The event culminated with renowned artist, Ron English painting a custom mau5head that is to be auctioned off online for charity to support Women In Need (WIN), which provides safe housing, critical services, and ground-breaking programs to help homeless women and their children in NYC.

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