Event Recap: Beats by Dr. Dre

The “Beats by Dr. Dre” team, consisting of Dr. Dre, Jimmy Iovene, Luke Wood, and Noel Lee, came together last night to touch upon the new limited edition headphones for 2011. The event was hosted by MTV’s Sway who was eager to get all the information possible about the long awaited products from “Beats by Dr. Dre”. The very talkative Jimmy Iovene explained how the colors in the collection have a Nike feel to them being that they are devoted fans to the famous sneaker brand. Iovene also could not stop stressing the fact that their main objective was to create these headphones so music could be listened to the way it should be. The crew also spoke about their new wireless headphones which work like a bluetooth with rechargeable batteries and are compatible with tablets and smartphones. Another featured product was the Beatbox Portable with a charging station which “allows” up to 8 hours of play time. Fans of “Beats by Dr. Dre” will be more than excited to learn that there will be a Beats Store opening in Lower Manhattan in the near future. Get your limited edition headphones while you can because, in the words of President and COO Luke Wood, “Once they’re out, they’re out”.


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