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On September 26, 2017 , YRB attended an intimate party at the Bally’s Madison flagship store in New York City for the celebration of the Bally x Swizz Beatz collection launch.
Anticipation for the Bally x Swizz Beatz collection has been growing since July when the brand and Grammy Award winning musician first announced their collaboration with a private party in New York with legendary hip-hop artists Doug E. Fresh and Slick Rick – and an impromptu performance by A$AP Rocky.
Notable guests in attendance included Alicia Keys, Fabolous, Zara Mirza, Maxwell, Jillionaire, Michael Dolan, Claudia Cividino, Eric Rutherford, Kennedy Yanko, Bridget Hearst and Ty Hunter.
The capsule collection, with artwork by Spanish Artist Ricardo Cavolo, is now available in Bally’s flagship stores globally and from Bally.com.
Photos by: Carl Timpone/BFA.com
