artnowbc 1 615x330 - Event Recap: Art Now After Hours Shinju Japanese Whisky tasting & The Birth of the Cool celebration at Casa de Montecristo @shinjuwhisky #artnowafterhours #thebirthofthecool

Event Recap: Art Now After Hours Shinju Japanese Whisky tasting & The Birth of the Cool celebration at Casa de Montecristo @shinjuwhisky #artnowafterhours #thebirthofthecool

On November 21, 2019, the third installment of Art Now After Hours was held at Casa de Montecristo in New York City.

DSC 3007 540x540 - Event Recap: Art Now After Hours Shinju Japanese Whisky tasting & The Birth of the Cool celebration at Casa de Montecristo @shinjuwhisky #artnowafterhours #thebirthofthecool

DSC 3024 540x540 - Event Recap: Art Now After Hours Shinju Japanese Whisky tasting & The Birth of the Cool celebration at Casa de Montecristo @shinjuwhisky #artnowafterhours #thebirthofthecool

DSC 3026 540x540 - Event Recap: Art Now After Hours Shinju Japanese Whisky tasting & The Birth of the Cool celebration at Casa de Montecristo @shinjuwhisky #artnowafterhours #thebirthofthecool

The purpose of the event was a tasting of Shinju Japanese Whisky and a celebration of the 70 year anniversary of the Miles Davis album The Birth of the Cool.

il 1588xN.1713835582 83p5 500x500 - Event Recap: Art Now After Hours Shinju Japanese Whisky tasting & The Birth of the Cool celebration at Casa de Montecristo @shinjuwhisky #artnowafterhours #thebirthofthecool

The iconic jazz album was played continuously throughout the night while guests smoked premium cigars paired with Shinju Japanese Whisky. Specialty cocktails were prepared by mixologist Wootak Kim of BarChemistry.

DSC 3126 540x540 - Event Recap: Art Now After Hours Shinju Japanese Whisky tasting & The Birth of the Cool celebration at Casa de Montecristo @shinjuwhisky #artnowafterhours #thebirthofthecool

The cocktail menu consisted of:

  • Art Now  Matcha powder Maple Syrup Almond Milk, Shinju Japanese Whisky
  • The Collective Social  Shinju Whisky, Rosemary Syrup, Bitters
  • The Birth of the Cool  Shinju Whisky, Cold Brew, Chai Syrup, Oat Milk
  • Montecristo Hi Ball  Shinju Whisky, Club soda, Lime

IMG 1098 540x422 - Event Recap: Art Now After Hours Shinju Japanese Whisky tasting & The Birth of the Cool celebration at Casa de Montecristo @shinjuwhisky #artnowafterhours #thebirthofthecool

DSC 3094 540x540 - Event Recap: Art Now After Hours Shinju Japanese Whisky tasting & The Birth of the Cool celebration at Casa de Montecristo @shinjuwhisky #artnowafterhours #thebirthofthecool

Casa de Montecristo is a modern cigar store and lounge featuring a large selection of premium cigars from brands such as Montecristo, Romeo y Julieta, Arturo Fuente, Macanudo, and more.

cinn 540x366 - Event Recap: Art Now After Hours Shinju Japanese Whisky tasting & The Birth of the Cool celebration at Casa de Montecristo @shinjuwhisky #artnowafterhours #thebirthofthecool

DSC 3039 540x432 - Event Recap: Art Now After Hours Shinju Japanese Whisky tasting & The Birth of the Cool celebration at Casa de Montecristo @shinjuwhisky #artnowafterhours #thebirthofthecool

DSC 2976 540x540 - Event Recap: Art Now After Hours Shinju Japanese Whisky tasting & The Birth of the Cool celebration at Casa de Montecristo @shinjuwhisky #artnowafterhours #thebirthofthecoolDSC 3230 b 540x360 - Event Recap: Art Now After Hours Shinju Japanese Whisky tasting & The Birth of the Cool celebration at Casa de Montecristo @shinjuwhisky #artnowafterhours #thebirthofthecoolDSC 3195 540x540 - Event Recap: Art Now After Hours Shinju Japanese Whisky tasting & The Birth of the Cool celebration at Casa de Montecristo @shinjuwhisky #artnowafterhours #thebirthofthecool

DSC 3210 540x360 - Event Recap: Art Now After Hours Shinju Japanese Whisky tasting & The Birth of the Cool celebration at Casa de Montecristo @shinjuwhisky #artnowafterhours #thebirthofthecool

DSC 3086 540x540 - Event Recap: Art Now After Hours Shinju Japanese Whisky tasting & The Birth of the Cool celebration at Casa de Montecristo @shinjuwhisky #artnowafterhours #thebirthofthecool

DSC 3105 540x540 - Event Recap: Art Now After Hours Shinju Japanese Whisky tasting & The Birth of the Cool celebration at Casa de Montecristo @shinjuwhisky #artnowafterhours #thebirthofthecool

DSC 3117 540x540 - Event Recap: Art Now After Hours Shinju Japanese Whisky tasting & The Birth of the Cool celebration at Casa de Montecristo @shinjuwhisky #artnowafterhours #thebirthofthecool

DSC 2958 540x540 - Event Recap: Art Now After Hours Shinju Japanese Whisky tasting & The Birth of the Cool celebration at Casa de Montecristo @shinjuwhisky #artnowafterhours #thebirthofthecool

DSC 3238 b 540x360 - Event Recap: Art Now After Hours Shinju Japanese Whisky tasting & The Birth of the Cool celebration at Casa de Montecristo @shinjuwhisky #artnowafterhours #thebirthofthecool

DSC 3032 540x540 - Event Recap: Art Now After Hours Shinju Japanese Whisky tasting & The Birth of the Cool celebration at Casa de Montecristo @shinjuwhisky #artnowafterhours #thebirthofthecool

DSC 2997 540x540 - Event Recap: Art Now After Hours Shinju Japanese Whisky tasting & The Birth of the Cool celebration at Casa de Montecristo @shinjuwhisky #artnowafterhours #thebirthofthecool

DSC 3010 540x540 - Event Recap: Art Now After Hours Shinju Japanese Whisky tasting & The Birth of the Cool celebration at Casa de Montecristo @shinjuwhisky #artnowafterhours #thebirthofthecool

DSC 3014 540x540 - Event Recap: Art Now After Hours Shinju Japanese Whisky tasting & The Birth of the Cool celebration at Casa de Montecristo @shinjuwhisky #artnowafterhours #thebirthofthecool

DSC 3073 b 540x432 - Event Recap: Art Now After Hours Shinju Japanese Whisky tasting & The Birth of the Cool celebration at Casa de Montecristo @shinjuwhisky #artnowafterhours #thebirthofthecool

The event was hosted by NYC.Collectives and YRB Magazine, and curated by Robin King and Carla Ricevuto with featured art by Ross Pino.

DSC 3063 540x540 - Event Recap: Art Now After Hours Shinju Japanese Whisky tasting & The Birth of the Cool celebration at Casa de Montecristo @shinjuwhisky #artnowafterhours #thebirthofthecool

DSC 2989 540x432 - Event Recap: Art Now After Hours Shinju Japanese Whisky tasting & The Birth of the Cool celebration at Casa de Montecristo @shinjuwhisky #artnowafterhours #thebirthofthecool

DSC 2955 540x540 - Event Recap: Art Now After Hours Shinju Japanese Whisky tasting & The Birth of the Cool celebration at Casa de Montecristo @shinjuwhisky #artnowafterhours #thebirthofthecool

20191129 120627 540x624 - Event Recap: Art Now After Hours Shinju Japanese Whisky tasting & The Birth of the Cool celebration at Casa de Montecristo @shinjuwhisky #artnowafterhours #thebirthofthecool

The event was sponsored by Human Brands and A King Production with gift bags provided by Sebastien Grey Clothiers.

Casa de Montecristo is located at 1016 Second Avenue in New York City.

Photos by: Scott Stanger and Franciso Valdez

Screen Shot 2019 11 29 at 11.51.39 AM 540x84 - Event Recap: Art Now After Hours Shinju Japanese Whisky tasting & The Birth of the Cool celebration at Casa de Montecristo @shinjuwhisky #artnowafterhours #thebirthofthecool

About Human Brands:

Human Brands was established in late 2014 to capitalize on the growing alcohol beverage market and the changing consumer habits in the industry.

The beverage market is going through a renaissance due to these changing consumer habits. Consumers want better product, crafted cocktails, specialty beers, and a connection to the brand’s story. We focus on bringing emerging premium brands to meet these demands.

Our goal is to bring consumers an ‘experience’ through our brands. Whether it’s a drink of our Shinju Japanese Whisky that takes you to the slopes of Mt. Fuji, or a sip of our Armero Tequila that carries you away to an agave field in Mexico, our brands bring an experience.

Click here to visit  Human Brands website.

About Sebestein Grey:

Sebastien Grey originated as a bunch of scribbles on a bar napkin. It was a discussion amongst a table of guys who were unsatisfied with the quality of a custom suit.

From then on, we set out to create high-quality bespoke garments in Chicago. The founding team was minimal in 2011, consisting of only two people. The sole product that we produced was a bespoke suit and our primary focus was perfecting the fit, handmade quality, and turnaround time. In 2012, we decided that this wasn’t going to be just a suit store and our goal was to create a lifestyle brand. So we moved to our new home in NYC to a ground floor retail location in Chelsea.

Click here to visit the Sebestein Grey website.

About Casa de Montecristo

Casa de Montecristo is a premier modern cigar store featuring a large selection of premium cigars from brands such as Montecristo, Romeo y Julieta, Arturo Fuente. Macanudo, and more, smoking accessories, walk-in humidors, lounges, and craft beers and full bars at select locations. It’s the perfect venue for an extraordinary and relaxing smoking experience.

Click here to visit the Casa de Montecristo website.

About YRB

shepardfairey 850x1024 70x70 - Event Recap: Art Now After Hours Shinju Japanese Whisky tasting & The Birth of the Cool celebration at Casa de Montecristo @shinjuwhisky #artnowafterhours #thebirthofthecool

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.