1 Drivers Sam Bird and Alex Lynn 620x330 - Event Recap: Art Goes Green Event with @Kaspersky Lab @DSVirginRacing @DFaceOfficial at The @newmuseum @alexlynnracing @sambirdracing #FormulaE #NYCEPrix

Event Recap: Art Goes Green Event with @Kaspersky Lab @DSVirginRacing @DFaceOfficial at The @newmuseum @alexlynnracing @sambirdracing #FormulaE #NYCEPrix

On July 14 2018, YRB attended a private event celebrating the final round of the Formula E season at the The New Museum in New York City.

The event was a presentation and showcase by the Kaspersky Lab art project in collaboration with renowned urban contemporary artist DFace and a meet and greet with the official DS Virgin Team drivers, Sam Bird and Alex Lynn.

2. DS Virgin Racing drivers with artist D Face 540x360 - Event Recap: Art Goes Green Event with @Kaspersky Lab @DSVirginRacing @DFaceOfficial at The @newmuseum @alexlynnracing @sambirdracing #FormulaE #NYCEPrix

Kaspersky Lab unveiled the first-ever ‘art helmet’ design by a Formula E team, continuing and celebrating the heritage of art in motorsport and the cybersecurity brand’s commitment to contemporary art, creativity and innovation, D*Face took inspiration from Kaspersky Lab’s tagline ‘A Company To Save The World’ and hopes that his colorful work will inspire people to take positive action in helping to ‘Save The World’.

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As part of the innovative partnership with Kaspersky Lab, D*Face announced his first-ever art car design with a custom made livery for the DS Virgin Racing Team.

5. Artist D Face beside the teams Formula E car 540x362 - Event Recap: Art Goes Green Event with @Kaspersky Lab @DSVirginRacing @DFaceOfficial at The @newmuseum @alexlynnracing @sambirdracing #FormulaE #NYCEPrix

3. The teams Formula E car with the new livery 540x360 - Event Recap: Art Goes Green Event with @Kaspersky Lab @DSVirginRacing @DFaceOfficial at The @newmuseum @alexlynnracing @sambirdracing #FormulaE #NYCEPrix

4. The teams Formula E car with the new livery rear 540x360 - Event Recap: Art Goes Green Event with @Kaspersky Lab @DSVirginRacing @DFaceOfficial at The @newmuseum @alexlynnracing @sambirdracing #FormulaE #NYCEPrix

The specially commissioned helmets and art car are the latest installations in the ‘Save the World’ collection, following a major permanent public mural that was installed in Brooklyn, New York this May.

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Aldo Fucelli Pessot del Bo, Head of Global Partnerships and Sponsorships at Kaspersky Lab, added:

“There is a need for innovation on a global scale, both in contemporary art and in the fast-growing sport of Formula E.”

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D*Face, whose real name is Dean Stockton, said:

“It is exciting to work with Kaspersky Lab on this project and create art with a real message of hope for a better future. After all, this is our world and we need to look after it. It will take every one of us to make a real lasting, impactful change. I love the mentality of the DS Virgin Racing Team and that of Formula E by showcasing sport in a way that doesn’t harm the environment, but is still just as exhilarating and fun.”

“It is time for us all to stand together and make a change… be that stopping data steals, climate change, plastic waste or using damaging fuels. I want everyone to make a pledge to do one thing that will help make a change.”

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As a proud sponsor of DS Virgin Racing Team, Kaspersky Lab is responsible for protecting the team’s devices against cyber threats. The company sees the technical environment in the global sport of Formula E as the next frontier in furthering its research and development of new technologies to keep vehicles secure in the digital world.

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Sylvain Filippi, Managing Director at DS Virgin Racing, said:
“The whole team fully supports this great initiative and our thanks to Kaspersky and D*Face for their collaboration. It’s an honor to have such an innovative artist bring his talents to bear in our team ahead of the season-finale; the car, drivers’ crash helmets and mural all look amazing.”

775163587 JS 8507 27BCD53C10187AE5D252BCD613467A75 1 540x360 - Event Recap: Art Goes Green Event with @Kaspersky Lab @DSVirginRacing @DFaceOfficial at The @newmuseum @alexlynnracing @sambirdracing #FormulaE #NYCEPrix

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Photos by: Jared Siskin/ Getty Images for Kaspersky Lab

About Kaspersky Lab

Kaspersky Lab is a global cybersecurity company, which has been operating in the market for over 20 years. Kaspersky Lab’s deep threat intelligence and security expertise is constantly transforming into next generation security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe.

Over 400 million users are protected by Kaspersky Lab technologies and we help 270,000 corporate clients protect what matters most to them. Learn more at www.kaspersky.com.

 

About DS Virgin Racing

The DS Virgin Racing Formula E Team is one of the founding and leading outfits in the ABB FIA Formula E Championship – the world’s first fully-electric single-seater racing series.

With the continued support of Virgin founder Sir Richard Branson, together with new team owner Envision, the team works in partnership with French luxury car manufacturer DS Automobiles – collaborating together to POWER INNOVATION.

For more information please visit ds-virginracing.com

 

About YRB

shepardfairey 850x1024 70x70 - Event Recap: Art Goes Green Event with @Kaspersky Lab @DSVirginRacing @DFaceOfficial at The @newmuseum @alexlynnracing @sambirdracing #FormulaE #NYCEPrix

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