Located at 1 Hotel South Beach, Platinum House was open exclusively for Platinum Card Members from Thursday, December 6th– Saturday, December 8th, 2018.
It featured exclusive experiences including complimentary food & beverage, morning fitness classes by Equinox, live drawing performance and installation by Sougwen Chung curated by Platinum Collective Member Julia Kaganskiy, the Little Cabana lounge and programming by Platinum Collective Member Audrey Gelman of the The Wing. Platinum House was also the exclusive retailer to launch TOGETHER CALIFORNIA X David Bowie “Stardust” Collection, introduced to American Express by Platinum Collective Member and founder of Just an Idea, Sarah Andelman.
On Saturday, December 8th, American Express offered Platinum Card Members an exclusive experience converging music and purpose during this year’s Miami Art Week. Hosted on the beach at Platinum House, guests enjoyed the intimate musical performance by Platinum Creative Director, Pharrell Williams, and spins by DJ duo, WATCH THE DUCK.
Pharrell performed under the iridescent lights of the Platinum House stage, and proceeds from ticket sales directly benefitted Young Audiences Arts for Learning.
Notable attendees: Venus Williams, Jonboy, Joan Smalls, DJ Ruckus, Ally Hilfiger, Hannah Bronfman, Flaviana Matata, Tash Oakley
He shares, “As the Creative Director of American Express Platinum, I am excited to be in Miami – my second home – performing for Card Members and celebrating Art Week here at Platinum House. There is no better time or place for us come together again in support of the arts. As we did with Yellow Ball in September, proceeds from this special concert will again benefit the incredible organization, Young Audiences Arts for Learning.”
Expanding its footprint beyond Platinum House, this year American Express Platinum brought late-night food trucks by Global Dining Collection Chef José Andrés to the Wynwood and Design Districts.
PHOTO CREDIT: Getty Images for American Express