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On June 14, 2023, Tribeca Festival, presented by OKX, hosted Tribeca X in partnership with Tubi and Brand Storytelling. The event was held at the Tribeca Festival hub at Spring Studios in New York City and featured live conversations with leading voices in advertising and entertainment.
Highlights included: keynote speaker Diane von Furstenberg discussing the origins of her company and the importance of using her voice to encourage and inspire others with Seth Meyers;
Al Roker, John Deere’s Mara Downing, and Emmy-nominated Producer/ Director Eternal Polk discussing the rise of brand storytelling as a change agent:
and CEO of Vayner Media Gary Vaynerchuk discussing what’s next in the world of streaming with CRO of Tubi Mark Rotblat.
Additional speakers included CMO of OKX Haider Rafique, Global CMO of GE Linda Boff, SVP Strategy & Innovation of General Motors Alan Wexler, CEO of Grindr George Arison, and others.
Also, today the winners of the 2023 Tribeca X Awards were unveiled in five categories: Features, Shorts, Series, Audio, and Immersive. The awards recognize the achievements of companies and creators who share a mission to connect with consumers through the power of storytelling. See below list of winners that represent the best in story-driven filmmaking and brand collaborations this year.
Features:
Title: Earthbound: Nzambi Matee
Brand: Gjenge Markers
Director: Farhoud Meybo
Description: Earthbound: Nzambi Matee, executive produced by Orlando Bloom, explores the life and achievements of Nzambi Matee, a Kenyan innovator and entrepreneur who is tackling the plastic waste epidemic in her hometown of Nairobi. Directed by Farhoud Meybodi.di
Shorts:
Title: Translators
Brand: U.S. Bank
Director: Rudy Valdez
Description: Translators, follows Harye, Densel, and Virginia, a few of the over 11 million child translators in the United States, as they translate for their parents in everyday situations.
Series:
Title: Full Bleed
Brand: Adobe
Director: Patrick Daughters
Description: Full Bleed, a documentary series taking viewers inside these iconic moments, going beyond the expected creator profile to explore what it takes to push boundaries, and examine how obstacles can become the conduit for groundbreaking work. Episode one of three, submitted here, centers the decade-long development of Freedom Tower with celebrated architect Daniel Libeskind.
Audio:
Title: Making an Impossible Airplane: The Untold Story of the Concorde
Brand: Atlassian
Director: Pedro Mendes
Description: Making an Impossible Airplane: The Untold Story of the Concorde, a podcast part of Atlassian’s brand evolution to be seen as a champion of open collaboration. Our goal was to tell a story that hadn’t been told before to engage audiences, solidify Atlassian’s philosophy & promise of ‘impossible alone’, and unleash the potential in each team: engineers in two different countries, with two different languages, two different units of measurement, forced together by politics.
Immersive:
Title: Gorillaz Presents… Skinny Ape
Brand: Google
Creators: Jamie Hewlett and Fx Goby
Description: Gorillaz Presents… Skinny Ape, sets out to revolutionize the concept of musical performances by transforming the streets of New York and London into stages for two groundbreaking experiences. On December 17 and 18 fans gathered together to witness Gorillaz play in real life – actually larger than life – with Murdoc, 2D, Noodle and Russel towering over them in the midst of two of the world’s most iconic skylines.
Photos by: Dave Kotinsky/Getty Images
