Davido launches Puma collaboration in NYC Flagship Store
The artist previewed his new album and hosted an intimate panel alongside Martell cocktails
On October 2, 2024, Nigerian Afrobeats singer-songwriter and record producer Davido celebrated Nigerian Independence Day by previewing new music and launching his collaboration with Puma while hosting an intimate panel discussion at their New York City Flagship Store on 5th Avenue.
As one of the most influential Afrobeats artists of the 21st century and an international ambassador for Martell since 2021, the evening featured cocktails made from Martell Blue Swift, inspired by Davido’s sense of freedom and him paving the way for future generations.
Cocktails included the Nigerian Swift Sour, 30GB Colada and Sweet Sacrifice
Additionally, there was a panel discussion hosted by Rolling Stone journalist, Mankaprr Conteh, featuring April Pope (VP, Label Dev. & Marketing, ADA Worldwide), Yung Willis (Grammy-nominated Producer), and David Ponte (Co-founder & CMO, Audiomack) about the influence of Africa’s style, sound and cultural impact.
Photos by: Cassidy Sparrow
