On May 3, 2023, ahead of the second Miami Grand Prix™, IWC Schaffhausen invited a group of famous athletes and ...
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Sam Bird wins 2021 ABB New York City E-Prix to take Championship lead @sambirdracing
Jaguar Racing’s Sam Bird makes it a fairytale of New York at the ABB New York City E-Prix Round 11, ...
Read More »Hennessy Partners w/ NBA Star Russell Westbrook for BIPOC Giveback Program
With all eyes on the NBA playoffs, Hennessy, the official spirit of the NBA, announces the Make Moves That Start Movements program, ...
Read More »ONE Championship and Turner Sports Announce ‘ONE on TNT’ Event Series Coming to U.S. Prime Time in April @ONEChampionship
The largest global sports media property in Asian history, ONE Championship™ (ONE), and Turner Sports have announced four weeks of ...
Read More »2019 New York City E-prix Recap @JeanEricVergne @RFrijns #NYCEPrix #Brooklyn #NYC #FormulaE
Robin Frijns rounded out the season in style with victory in New York for Envision Virgin Racing, as Jean-Eric Vergne ...
Read More »Formula E returns to New York City! #NYCEPrix @FIAformulaE @JeanEricVergne @sambirdracing @LucasdiGrassi @mitchevans_ @osergiojimenez @BryanSellers #NYCEPrix #Brooklyn
For the third year, the ABB FIA Formula E Championship returns to Red Hook, Brooklyn on July 13 and 14th ...
Read More »Event Recap: ESPN House: New York / 2 Chainz Concert for #NBAFinals @espn @Pier17NY @2chainz @Rjeff24 #ESPNHOUSE
On Wednesday, June 5, ESPN took it to the house in New York City for the NBA Finals when The Rooftop at Pier ...
Read More »ESPN to Host 2 Chainz Concert and Fan Experience in New York for Game 3 of the #NBAFinals @espn @2chainz
To celebrate the NBA Finals presented by YouTube TV, ESPN will host a bespoke experience on Wednesday, June 5, beginning at ...
Read More »CJ McCollum & Li-Ning POP UP @CJMcCollum @LiNing_Official @Indexpdx @trailblazers
Chinese sportswear brand, Li-Ning, along with Portland shooting guard, CJ McCollum, announced today they will host a special pop-up shop ...
Read More »Rock Rubber 45s – Trailer @rockrubber45s @koolboblove #rockrubber45s #nyc
ROCK RUBBER 45s is a cinematic odyssey exploring the connectivity of global basketball, sneaker, and music lifestyle through the firsthand ...
Read More »Nigel Sylvester – Go! Part 2 | Los Angeles @NigelSylvester @HarrisonBoyce #bmx #losangeles #lossantos
Directed by: Harrison Boyce Nigel Sylvester takes his BMX antics to the west coast riding through the city of Los ...
Read More »Event Recap: 1st Annual AKOO Summer Classic “Battle of the DJs” #AkooSummerClassic @AkooClothing @IamDyckman
DJs are a key part of the summer outdoor basketball scene in New York City; they keep the crowd entertained, ...
Read More »Samsung goes behind the scenes with Manny Pacquiao @SamsungMobileUS @MannyPacquiao #s6Edge
[KGVID poster=”” width=”640″ height=”360″]https://yrbmag.com/wp-content/uploads/2015/04/MP-DAY-1-V2-HD.mp4[/KGVID] This exclusive video was shot entirely on the new Samsung Galaxy S6 Edge. “I thought it ...
Read More »Event Recap: Tribeca Talks – The Greatest Catch Ever @Spikelee @PlaxicoBurress @TribecaFilmFest @espn #TFF2015 #tribecatogether
On Sunday April 19th, ” The Greatest Catch Ever” premiered at the Tribeca / ESPN Sports Film Festival as part of ...
Read More »Together | LeBron James 2014 @KingJames @nikebasketball #Together #JustDoIt
Today Nike Basketball launched a new film entitled “Together,” which celebrates the pride and emotion of LeBron James’s return to ...
Read More »Bobbito’s #DoinItInThePark Reps #NYC Ball — #MadeInNY
Kevin Couliau and Bobbito Garcia, the brains behind Doin’ It in the Park: Pick-Up Basketball, New York City, met in ...
Read More »#Bobbito Re-Invents “21” For New B-Ball Tourney
Spend more than ten minutes on a basketball court in the US and, undoubtedly, if there is an odd number ...
Read More »Event Recap: Stevie Williams Supra Shoe Release Party
Street-skateboarding superstar Stevie Williams celebrated the launch of his signature “S1W” Supra shoe at Club Hyde in Hollywood on Wednesday ...
Read More »G-Shock and Nigel Sylvester Present “Out Here”
“Out Here” is a new visual project from G-Shock and BMX athlete Nigel Sylvester that showcases the rider exploring the ...
Read More »Event Recap: Stevie Williams & Lil’ Wayne Unveil New Clothing Lines
Last Friday, the Macy’s Beverly Center store in Los Angeles was the site of celebration for two stars getting their ...
Read More »Event Recap: Already Famous with MellowHype
The Space in the Lower East Side was host to the launch party of Already Famous, a campaign to pay ...
Read More »Event Recap: NBA Star Kemba Walker Celebrates Birthday at Private Dinner
Fresh off of his rookie season in the NBA as a member of the Charlotte Bobcats, rising star Kemba Walker ...
Read More »Event Recap: Virgin Gaming Brings the EA Sports Challenge to NYC
By Michael Andronico Did you ever think that being the best at games like Madden, FIFA, or NHL would net ...
Read More »Stars Come Out for the 5th Annual Fashion & Football NFL Draft Gala
The Fashion Reporter hosted the 5th Annual Fashion & Football NFL Draft Gala on April 24th in celebration of NFL ...
Read More »Street League DC Pro Tour Fueled by Monster Energy
Tickets for the Street League DC Pro Tour Fueled by Monster Energy went on sale this week. This summer the ...
Read More »Skullcandy Announces Their “Supermodel Crew”
Skullcandy has announced that they will be adding a crew of supermodel ambassadors to their team. The first model to ...
Read More »Marvel’s Avengers Added To Bravo Sports Skateboard Catalog
Bravo Sports Corporation has announced a partnership with Marvel Entertainment, LLC , bringing Avengers skateboards to fans just in time ...
Read More »14th Annual Punk Rock Bowling and Music Festival
The 14th Annual Punk Rock Bowling and Music Festival will take place Memorial Day weekend in ...
Read More »Future’s “Magic” All-Star Weekend Sweepstakes
Future is inviting one lucky winner to hangout with him VIP style during NBA All-Star Weekend in Orlando (2/24-2/26). The ...
Read More »Brian Deegan Signs with DVS to Launch 2012 Signature Line
Metal Mulisha co-founder Brian Deegan has signed a partnership with sports shoe company DVS. Deegan is excited about the partnership ...
Read More »Jim Jonsin on SPEED TV
Saturday February 4 Grammy-winning Producer Jim Jonsin made his racing debut in the 2012 GRAND-AM Continental Tire Sports Car Challenge. ...
Read More »EA SPORTS and Pretty Lights Collaborate to Remix RUN-D.M.C.’s ‘It’s Tricky’
Pretty Light’s has remixed Run DMC’s ‘It’s Tricky’ in celebration EA Games’ release of the new SSX. [adrotate banner=”25″] ...
Read More »CONVERSE Inc. Debuts Holida 2K11 Basketball Collection
Known for their reputation as “America’s Original Sport’s Company”™, Converse Inc. has announced its Holiday 2k11 performance basketball collection. The ...
Read More »Muhammad Ali Celebrates His 70th Birthday With Worn Free
Los Angeles based apparel company Worn Free is celebrating the 70th Birthday of boxing legend Muhammad Ali by adding a ...
Read More »Event Recap: Converse DEFCON + Pro Leather 2K11 Launch
Last night Converse debuted DEFCON and Pro Leather 2K11 performance shoes at a launch event held at Cedar Lake Studios. ...
Read More »SKAM2? & Tactical Skateboarding Present: Re+animated Cannibal
Andrew Reynolds, Peter Smolik and Kellen James are just a few of the skateboarders featured in this clip video directed ...
Read More »G-SHOCK X GLOBE Release New Timepiece and Skate Lifetsyle Products
In collaboration with GLOBE, G-Shock released their new timepiece along with skate lifestyle products consisting of a dual branded Cruiser ...
Read More »Event Recap: Melo M8 Takes Flight
Photo Credit: Brian Ach (AP Images for Jordan Brand) Last night, with the help of his Jordan brand team, NY ...
Read More »Event Recap: Carmelo Anthony Launches Melo M8
Fans were excited to join Carmelo Anthony at House of Hoops in Harlem yesterday for the official worldwide launch of ...
Read More »Jordan Flight Forum Holiday 2011
By Chad D Ghiron Earlier this week YRB had the honor of going with a select group of media outlets ...
Read More »Jordan Brand Set to Release Fly Wade 2, CP3.V, and Melo M8
Seems like there’s a fine line between ballers and self-proclaimed sneakerheads when it comes to the new releases from Jordan ...
Read More »Pepsi MAX Fan-Selected Final Roster
Pepsi MAX recently announced the final roster of their fan-selected dream team and on September 14 they will announce the ...
Read More »HEX collaborates with Skater Bucky Lasek
HEX has recently announced their partnership with Bucky Lasek to release the latest in sporty and urban street style. The ...
Read More »MSG Presents “Air in the Square”
The first ever “Air in the Square” ASA Triples BMX and skateboarding competition took place in New York ...
Read More »Tron: Legacy Pinball Machine
Get ready for the perfect union of two awesome things: TRON plus pinball equals amazing fun. Disney and Stern pinball ...
Read More »Five Four’s Graduating Class Project
Clothing brand Five Four has just released The Graduating Class, a coffee table book that chronicles the journey of 12 ...
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