Art

Awarding Winning Touch VAN GOGH #App @vangoghmuseum @WSAoffice @IDCAawards #vangogh

On Wednesday, November 12th, The Touch Van Gogh application launched by the Van Gogh Museum in 2013 has again won an award. The application is the winner of the World Summit Award Mobile in the ‘m-Tourism & Culture’ category and has been awarded ‘Gold’ in the ‘Best App’ category of the International Design and Communication Award (IDCA).

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Every two years the World Summit Awards focuses on selecting and promoting  applications that are the most innovative and offer the most excellent interactive content. Herman van Oorschot, international expert on behalf of the World Summit Award Mobile, states that the Touch Van Gogh application has successfully past a critical test. The IDCA focuses on creativity in the art and museum sector with respect to communication, design and branding. The Touch Van Gogh app lead the category that focusses on the communication with the public, before, during and after a visit to the museum.

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The Touch Van Gogh application had already received an award: in April receiving the Heritage In Motion Award in the ‘Apps for mobile devices’ category. The application is designed for tablets and uses multi-touch functions to enable users the playfully discover information that is hidden in and underneath the paint. For example, the old layer of varnish of the painting The Bedroom can be removed and users can discover that the painting Daubigny’s Garden was painted on a tea towel.This way, the outcome of complex technical research into Van Gogh’s painting practice has been made available to the general public. Recently three more paintings by Van Gogh were added to the app: The Cottage, Seascape near les-Saintes-Marie-de-la-Mer and Garden of the Asylum.

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